BIA Masterclass: Destination Marketing in BIAs
Thank you to everyone who attended the First BIA Masterclass on February 24, 2026 at 12-1pm.
The BIA Masterclass is a new TABIA knowledge platform for BIA Boards and staff to learn from peers successfully executing in Toronto BIAs. This is an opportunity to connect, learn and share industry knowledge.
Topic: Destination Marketing in BIAs
Speaker: Daniele Stoddard, Executive Director, Roncesvalles Village BIA
Class Description: In this hour, we discussed Destination Marketing; the strategic promotion of a location (neighbourhood, city, province, etc.), in this case a Business Improvement Area, in the effort to sustain local support and attract tourists, visitors, and new businesses, ultimately boosting the local economy.
Download Assets + Tools: Presentation slide deck, Communications Guide + Collateral Guide
Watch the Recording
If the video doesn’t work, click on the link here:
https://vimeo.com/torontoassociationofbias/destination-marketing