BIA Masterclass: Breakthrough Activations – From Pop-Ups to the Everday
This BIA Masterclass topic builds on the skills and concepts from our previous class. The BIA Masterclass is a free learning platform and added benefit to your TABIA membership. It’s open to BIA Board members, BIA committee members and any BIA staff.
BIA Masterclass Topic: Breakthrough Activations from Pop-Ups to Everyday
Speaker: Simon Wong, Queen Street West BIA
Class Description: In this hour, we discussed how to breakthrough with activations from pop-up events to creative ideas of how a Business Improvement Areas (BIAs) can drive visitors, traffic and build a neighbourhood while supporting economic development and the City.
What is an Activation?
Activation marketing refers to strategies and actions that turn passive audiences into active participants by encouraging them to interact with a brand, product, or service directly. Unlike traditional advertising, which primarily raises awareness, activation marketing focuses on prompting immediate, measurable responses, such as making a purchase, signing up for a service, sharing content, or attending an event. Its ultimate goal is to create emotional connections and drive engagement through immersive and interactive experiences.
Watch the Recording
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https://vimeo.com/torontoassociationofbias/bia-masterclass-activations