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Web Presence 101: Ensuring your Foundation is Set

April 8, 2020 @ 10:00 am - 12:00 pm

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Your customers are on the web. Having a website and online presence strategy allows you to market your small business online. Your website is the backbone of your business, supporting all of your digital marketing efforts. In this workshop we’ll discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business.

Specifically what you will learn:

  • What is web presence and what platforms you can use to set up your website
  • How to create a professionally-designed website for your business
  • How to optimize website content for the best possible search engine ranking (SEO)
  • How your website can appear in local search directories such as Google My Business
  • How to create a Buyer Persona
  • The fundamentals of responsive web design
  • How to develop a Brand Guide
  • How to create a content strategy for your website

Join us to learn the foundation of Web Presence for businesses.



Toronto, Ontario Canada + Google Map
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