(Toronto) – On Thursday, October 20, 2011, the Danforth Village Business Improvement Area (DVBIA) will officially launch its new Community Sponsorship Program at the Royal Legion Hall at 9 Dawes Road in Toronto. The program was developed as a way of bringing the benefits of sport to young people in the community, some of whom do not have the means or resources to participate in organized sport.

The event kicks off at 7 p.m. with speeches by local elected officials from the municipal, provincial and federal governments. This will be followed by a presentation by the BIA to the three organizations selected as this year’s sponsorship recipients: The Ted Reeve Arena Skating & Hockey School, The East York Soccer Club and The East York Baseball Association.

 “We know that kids who get involved in sports develop discipline, self-esteem and physical well-being,” says BIA Board Chair Steve Minos. “The goal of this initiative is to bring families, citizens and businesses from Danforth Village together with a common goal of helping our young people build healthy minds and healthy bodies.” 

Each of the three organizations selected for this year’s sponsorship support will receive $5000. The funds are being designated to help pay for ice costs, field costs and organizational operating expenses.

“This is very exciting news for amateur sports organizations and the children in Danforth Village,” said Dragan Zagar, President and one of the founding fathers of the East York Soccer Club. “Our sports clubs always endeavour to improve the quality of the programs being offered and we do it with limited resources. This kind of support will ensure that even more young people can develop a sense of pride and accomplishment in their athletic abilities.”

Other special guests at the launch event include some of the children and families who currently participate on teams and programs with the three sponsored organizations.

“The Danforth Village Community Sponsorship Program is recognition of the value of keeping our children involved in sports programs,” says Canadian Tire Dealer and BIA board member Harold Robbins, “and also provides our local businesses with an opportunity to give back through increased involvement in amateur sport in our community.”

For more information about the Danforth Village Community Sponsorship Program, contact Steve Minos at This email address is being protected from spambots. You need JavaScript enabled to view it. or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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 About Danforth Village Business Improvement Area: Danforth Village is an association of property owners and businesses within the area just west of Main St. at Westlake to Victoria Park Avenue, representing the interests of over 200 street front stores and restaurants and 150 professional services. By working collectively, together with an elected board and two city councillors, the BIA is committed to the enhancement of the quality of life for residents and businesses within Danforth Village through street and sidewalk beautification, marketing and promotional campaigns, clean street /graffiti-removal campaigns, and the implementation of safety and security strategies. The DVBIA also acts as a unified voice to address issues on behalf of our membership.  

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