Consumers Favor Small Businesses Because of Their Customer Focus

Prices have little influence on consumers' decisions to go with small companies

Social Media Advertisers in Canada Favour Nonpaid Strategies

Engagement is the top social media marketing activity  

 
BIA Business Data Report

For the businesses that make up your BIA, where you are and where you want to be.

Total US Retail Sales Top $4.5 Trillion in 2013, Outpace GDP Growth

Ecommerce and mobiles sales to steadily gain share of overall Outpace GDP Growth

Real-Time Marketing About More than Social

Marketers define real-time marketing as personalizing content when responding to customers

Small-Business Owners Won't Put up with Poor Customer Service

Bad customer service is the most common mistake marketers targeting small businesses make

Digital Retailers See Rising Order Numbers in the UK

Number of UK digital shoppers is growing

Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013.

Mobile ad spending on pace to reach $31.45 Billion this year

Buy Online, Pick up In-Store: The New way to shop.

Retailers cut costs with omnichannel efforts.

AppsScore Slam Dunk with March Madness Fans.

Majority of fans plan to use mobile apps to keep up with games while at work.

Two in Five Salespeople Not Hitting Their Quotas.

Deals ending in no decision and failure to communicate brand value result in missed targets.