More than two years after community members voted to call the area The Beach, the local business improvement area (BIA) in partnership with the City of Toronto is now unveiling the first "Beach" street sign.

The Beach BIA is the first BIA in Toronto to have the new branded signs, which will also include the names of historic areas of the community like Kew, Balmy, Scarboro and Woodbine beaches.

The grand unveiling celebration is set to take place Thursday, May 21 at the corner of Queen Street East and Lee Avenue.

The festivities will begin at 9:30 a.m. with children from Kew Gardens Public School's choir singing a few numbers from their upcoming musical production, 'Willy Wonka'.

One man band Jay Franco will sing and play beach and street-themed music starting at 9:50 a.m. Community members are welcome to play along by bringing their own instruments such as maracas, spoons, washboards and drums.

Ward 32 (Beaches-East York) Councillor Sandra Bussin and Beach BIA chair Charles Cameron will officially unveil the new sign at 10:10 a.m.

Local author Glenn Cochrane as well as historian Gene Domagala will also say a few words at the event.

The local IGA supermarket is also providing a street sign themed cake for all to enjoy.

All are welcome to attend.

For more information, visit

May 14, 2009 3:17 PM,